Finland will need 130,000 new employees by 2030 in order to stay competitive because of the aging population. 

Foreign talent is the solution.

At The Shortcut, we believe that employment is the best form of integration. Over the past eight years, The Shortcut has made a significant impact on integration efforts, and now we aim to take a more active role in policy advocacy. The current immigration discussion and momentum in society supports our mission. 

The Shortcut is now creating a collective of private and public actors that share our vision of creating growth and ensuring Finland’s competitiveness through diversity. The collective will raise awareness about the challenges and benefits of attracting foreign talent by publishing joint editorials in Finnish media and running other public relations campaigns. We plan to launch this effort publicly with an integrated marketing campaign in March 2025, with activities and events continuing into 2026.